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"blowing gently…" interactive installation by Antenna Design at Frederieke Taylor Gallery, March 1-April 6th, 2002.

The Frederieke Taylor gallery is pleased to announce the exhibition "blowing gently…" an interactive environment created by Masamichi Udagawa and Sigi Moeslinger of Antenna Design. "blowing gently…" is the first gallery exhibition by this New York based design team, well-known for their creation of the new subway cars and the MTA's MetroCard machines as well as for their art installations. The exhibition represents Antenna's aim that underlies both their commercial as well as their artistic work, of making the experience of new technologies exciting and accessible to the public.

As with their previous work, "blowing gently…" is about shaping people's behavior. The installation engages the visitor in an interactive system, which offers readable cultural cues and carefully crafted feedback. The familiar is juxtaposed with unexpected reactions, causing surprise and injecting fiction into the setting. The work provides a pleasurable diversion, while calling attention to the issue of manipulation and control.

"blowing gently…" is a reflection on the ephemeral nature of daydreaming. The memory of a nostalgic childhood trinket, a soap bubble, serves as the inspiration for the central interface, provoking the subtle action of blowing. Visitors become an integral part of the installation, as it is their breathing which unfolds a chain of visual events. Another, self- contained object entitled "day six", is presented in the next gallery space. This electronic sculpture, which has to be activated by the spectator as well, is a poetic reference to the creation of the world.

The firm Antenna was founded in 1997 by Masamichi Udagawa and Sigi Moeslinger. Most recently, Antenna was awarded a commission for a large-scale public installation at the windows of Bloomingdale's, which was exhibited this January. Last year, Antenna exhibited a seven-part installation at Creative Time's Art at the Anchorage, presented "The Emperor's New Clothes" at Artists Space, New York and was part of the MOMA "Workspheres" exhibition. Antenna's clients include IBM, Sony, Palm, Fujitsu, Nike, Kenwood, Verizon, the Metropolitan Transportation Authority, the Walker Art Center and the Cooper-Hewitt National Design Museum.

Opening reception: Friday, March 1, 6 -8 PM
Frederieke Taylor Gallery 535 West 22nd Street, 6th Floor , New York, NY 10011 T: (646) 230-0992