(New York, NY)Jaye Rhee

Jaye Rhee revels in the space between the ironic and the poignant. Born in Seoul, Korea, Rhee studied at the School of The Art Institute of Chicago (BFA, MFA). She has exhibited her work at many international exhibitions. Her work has also been featured in Carol Beckerís essay, "Intimate, Immediate, Spontaneous, Obvious: Educating the Unknowing Mind," in Buddha Mind in Contemporary Art.


Jaye Rhee examines the interpretation of ideal Western images in 1970s Korea, the baby boomer generation. Representing a bright future, images of European fairytales were used profusely in Korean advertisements. The older generation of Koreans impregnated these images with their ideal of a fruitful future to the younger generation. Rhee's performance centers on Heidi, the Alps girl, played by a Korean woman. Wearing a red polka-dot dress with exploding balloons, she attempts to yodel but ultimately fails. Behind her is a post-card like mural of the Alps. Meanwhile, another person fills an empty fish tank with milk. Towards the end, a video of a womanís lips projects on the fish tank and yodels.